Empower your travel business with an integrated management system
The latest travel technology can empower travel agents by relieving the hassles of administration and allowing more time for selling. Additionally, data-driven insights help not only increase sales quantity but also substantially improve quality. These benefits are the result of the enhanced power of automation and predictive analytics when powered by an integrated solution and will lead to a better customer experience. Research by Dimension Data shows that companies that improved their customer experience reported increased customer loyalty (92%), higher revenue (84%) and lower costs (79%).
Automation lightens the administrative load
Travel agents are frequently weighed down by the heavy administrative burden of mid-office and back-office operations. However, the load can be lightened by automatically integrating bookings in a single system, regardless of whether they come in through your website, Amadeus, or from another source. By utilising AI, integrated travel agency management software can automatically generate orders and then send them to the customer.
Several back-office processes are also ripe for automation using integrated travel management software. These include:
- Customer payments
- PSP payments
- Bank account reconciliation
- BSP reconciliation
Just imagine how much time you and your staff can save by automating all these processes. But that’s not all. Automating these processes and leveraging predictive analytics empower your travel agents to take a more proactive approach to customer service, making for ever-better customer experiences.
Predictive analytics open the door to greater personalisation
In leisure travel management, predictive analysis can generate insights by analysing data on the number of times a customer travelled with the agency, where they went, and the average budget. This is then compared with the data of similar customers to give the sales staff predictions on where this customer will want to go next so they can recommend a booking.
In corporate travel management, insights can be based on analysing which destinations and hotel groups were used most frequently by a client in the past years for benchmarking. For example, an agreement could be signed with a frequented hotel group and other discounts and advantages secured for the client.
Corporate clients also appreciate the ability to track the locations of employees on business trips in real time. This enables travel agents to stay on top of customer needs and proactively intervene to help reroute travellers in the event of airport strikes, airplane technical difficulties or even more severe circumstances like natural disasters and terrorist attacks.
Integrated travel software allows you to leverage more Big Data and run more powerful predictive analytics. This allows you to ride the mega trend of personalisation, which was highlighted by Skift as the most important trend for the customer experience in 2018, and gives you the opportunity to wow your customers.
Insider tips for moving to integrated travel management software
You can enjoy much lower costs and greater functionality and security with regular updates by going for standard software as opposed to customised ERP landscapes. It also brings the cost down, as the cost is shared by all the companies using the standard software.
Knowing your own processes and what types of orders and customers you have will give you a better idea of what kind of travel management software will match your needs. This will also give you a head start on using a new system efficiently and getting the most value out of it. And remember, just because you’re dealing with standard software doesn’t mean you’ll miss out on GDS and OBT integrations.
Look for an integrated travel solution based on standard enterprise resource planning software for the back office, such as Microsoft Dynamics 365 Business Central, with all the relevant travel industry integrations you need in the mid office. With this, you’ll fly past the competition and your customer experience will soar to new heights.
Would you like to learn more about our software? Sign up for our webinar: Enabling the digital transformation of travel businesses with Microsoft Dynamics 365 Business Central
We are Travel Industry experts that have developed a solution based on Microsoft Dynamics 365, with added travel-specific functionality to support travel agents in their daily tasks and empower their entire team.
© 2019 Travel Operations A/S.