2026 trend report: Travel agency operations
Understand how travel agencies are adapting to rising operational complexity, changing customer expectations, and increasing pressure on sales and service performance.
How are travel agencies actually operating today?
Based on data from 144 travel agencies across 23 countries, this report reveals the operational, sales, technology, and AI trends shaping the industry.
This report gives you a data-based view of:
- operational bottlenecks
- sales performance trends
- customer support workload
- technology adoption
- AI readiness
- and future priorities across the industry
Whether you lead operations, sales, or technology, the report helps identify where agencies experience friction and where the biggest opportunities for improvement appear next.
*Data in this report is from the “State of Travel Agency Operations” survey conducted from October 20, 2025, through November 20, 2025. Respondents represent 144 travel agencies from 23 countries across 6 continents.
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