10 travel statistics from Q1 2025 that travel agencies shouldn’t miss

The travel industry has kicked off 2025 on a strong note. The first quarter of the year has brought clear signs of growth, shifts in customer behavior, and a rising demand for smarter, more personalized travel services.

Let’s take a look at the key statistics from Q1 2025 and what they mean for travel agencies moving forward.

1. 28% increase in international bookings

According to the International Air Transport Association (IATA), international bookings rose by 28% in Q1 2025 compared to the same period in 2024. Travelers are returning to long-haul destinations, particularly in Asia and Europe, as confidence in travel increases.

Source: IATA Air Passenger Market Analysis, March 2025

What it means for travel agencies: Focus on updating international travel deals, visa support, and long-haul packages that suit both leisure and business travelers.

2. 72% of bookings were made online

A report from Statista shows that 72% of travel bookings in Q1 2025 were completed online, with over 45% made via mobile phones.

Source: Statista, Global Online Travel Booking 2025

What it means for travel agencies: Make sure your website and booking system are mobile-friendly and quick to use from time to time. A smooth digital experience helps increase conversions.

3. 40% of travelers prefer eco-friendly options

A survey by Booking.com revealed that 4 in 10 travelers actively look for sustainable travel choices. This includes eco-hotels, low-emission transport, and local experiences that reduce environmental impact.

Source: Booking.com Sustainable Travel Report 2025

What it means for travel agencies: Highlight green options in your packages and make eco-travel easy to choose for your customers.

4. Group bookings grew by 21%

According to the Travel Market Report, group travel saw a 21% increase in Q1 2025. Families and friends are travelling together again, often celebrating milestones like anniversaries or birthdays.

Source: Travel Market Report, Group Travel Trends Q1 2025

What it means for travel agencies: Offer group deals, simple booking processes for multiple travelers, and flexible options for changes.

5. 66% of travelers want personalized offers

A study by Skyscanner found that 66% of customers expect tailored recommendations based on their travel habits and preferences.

Source: Skyscanner Traveler Insights Survey, Feb 2025

What it means for travel agencies: Use customer data to provide relevant offers. A CRM system makes this process easier and more accurate.

6. Travel agencies using CRM saw 33% faster response times

Research from Travel Weekly shows that agencies using travel-focused CRM software responded to customer queries 33% faster and saw 25% more lead conversions in Q1 2025.

Source: Travel Weekly CRM Efficiency Report 2025

What it means for travel agencies: Faster replies mean happier customers. CRM helps you track leads, manage conversations, and improve service quality.

7. 35% of business travel bookings included bleisure

Research from the Global Business Travel Association shows that 35% of business travelers added personal holiday time to their work trips in Q1 2025. This mix of business and leisure — known as “bleisure” — is becoming more popular, especially among younger professionals.

Source: Global Business Travel Association, Q1 2025 Report

What it means for travel agencies: This is a chance to offer value-added packages. Suggest leisure activities, hotel upgrades, or weekend extensions for business travelers who want to unwind after work commitments. Tailored “work + relax” deals can boost your bookings and client satisfaction.

8. Booking values are up by 18%

According to Expedia’s Q1 2025 report, travelers spent 18% more on their holidays compared to the same time last year. People are booking longer trips and choosing higher-end stays and experiences.

Source: Expedia Quarterly Travel Spend Report, March 2025

What it means for travel agencies: Customers are ready to spend more, but they want value. Offer room upgrades, premium experiences, and optional extras like travel insurance or VIP transfers to increase booking value.

9. Last-minute bookings made up 29% of all bookings

Data from Hopper shows that 29% of all bookings in Q1 were made within two weeks of travel. This last-minute trend has grown since COVID-19, as travelers feel more confident booking closer to their departure dates.

Source: Hopper Travel Booking Data, Q1 2025

What it means for travel agencies: Keep some offers ready for quick turnaround. Promote limited-time deals and weekend getaways regularly — especially on mobile and social media, where last-minute buyers are browsing.

10. 79% of travelers want flexible booking policies

A recent survey by Amadeus found that 79% of travelers said flexible changes and cancellation policies are very important when booking a trip. Many still want reassurance if plans change unexpectedly.

Source: Amadeus Traveler Sentiment Survey, March 2025

What it means for travel agencies: Highlight flexibility in every offer. Promote refundable options, easy rescheduling, and clear T&Cs to build customer trust and reduce booking hesitation.

Q1 2025 wasn’t just a busy season – it was proof that travel is evolving. People want convenience, personalization, and trust in the companies they book with. For travel agencies, these stats are more than just numbers – they’re a guide to what matters most to your customers.

TravelOperations offers CRM and ERP systems designed just for travel businesses. With better data, faster workflows, and smart automation, it helps you serve your clients better – and grow your agency.