Your travel-specific CRM system that will give you ownership of your traveler profiles and access to all the data you can dream of
A unique CRM system for the travel industry
A CRM system (Customer Relationship Management system) is used to store, manage, and organize all your customer data in one place. It is the one tool that will enable marketing and sales to work seamlessly with access to all the customer data they ever need. With a standard CRM system you can:
Deliver Better Customer Service
With insights comes the ability to deliver a personal and highly valued customer experience. A CRM system gives all employees access to the same relevant customer information (demographics, purchase records, previous communications across channels, etc.)
A CRM tool can help you streamline your sales process, build a sales pipeline, automate key tasks, and analyze all your sales data in one centralized place. It will help you establish a step-by-step sales process that your employees can rely on every time and forecast more accurately with access to detailed sales history.
With a CRM system you organize your customer data to understand your customers and their behavior better. It will enable marketing to deliver tailored messaging that fits every single customer and thus help push them towards a purchase.
With TravelOperations Engage you get all the benefits from a standard CRM system
PLUS Ownership of your customer and traveler profiles
With TravelOperations Engage your customer and traveler profiles will no longer belong to the booking platform but live within your own CRM system. The data is still visible in the booking platform but will be stored, maintained and owned by you.
This means that your customer profile management will be much easier and the insights directly accessible for sales, customer service, and marketing to use in their daily work.
Imagine the benefits if marketing knows all customers in detail. If they always have access to all the information you possibly have on ex. “Peter Baker”:
- They know when Peter usually travels with his family
- They know that Peter always participates in a specific conference in April
- They know that Peter goes skiing with friends in February every year
Access to all his different traveler profiles will enable marketing to tailor campaigns and emails at just the right time for any customer. They can send “Peter Baker” the absolute best deals, tips, and service info at the time when he usually plans for his travel.
With access to all your data and real time updates you can take your customer experience to a new level and create customer relationships that will last.
You should hear it from our customers
“What we essentially want is to create the best possible relationship with our customers. We want our customers to feel important, to have the feeling that we know them and understand what they find important while traveling. Now, with the right technology – with Microsoft and TravelOperations – that is just what we can do.”
-Johan Nyrén, Senior Partner at BIG Travel
What exactly do you get with TravelOperations Engage?
BUILD TRAVELER PROFILES
Keep track of all critical information of your customers – from traveling, seating, or meal preferences to loyalty programs, travel documents, and emergency contacts.
TRACK CUSTOMER BEHAVIOR
Determine what content interests your customers by viewing their behavior, and keep track of your interactions across digital touchpoints with the feature powered by LinkedIn.
Are you ready to learn more about how you can work smarter with a travel specific CRM system?
Contact us to learn more about our solution and how it can enable you to reach your full potential.
We are Travel Industry experts that have developed a solution based on Microsoft Dynamics 365, with added travel-specific functionality to support travel agents in their daily tasks and empower their entire team.
© 2022 Travel Operations A/S.