The current state of Travel Agency operations
January 2026
Get your copy of the data-driven benchmark of how travel agencies operate today — and what the strongest performers do differently.
This report provides an objective view of how travel agencies currently run their sales, service, and operations. It shows how agencies convert demand into bookings, manage workload, use systems, and build consistency at scale.
What this report helps you understand
Where agencies stand today
- Get a clear picture of how travel agencies currently operate across sales, service, and systems.
- See what “normal” looks like in today’s market — where performance is strong, where pressure builds, and how agencies compare when scale and complexity increase.
What sets top performers apart
- Discover evidence-based differences between agencies that perform consistently well and those that struggle as volume grows.
- Understand which operational choices matter most for responsiveness, efficiency, and predictability — and which ones create long-term strain
What to focus on next
- Get clear priorities for agencies looking to improve performance in 2026.
- Learn where improvement efforts typically deliver the highest return, and how to focus resources based on what the data shows works in practice.
Turn insights into advantage
Understand the market. Make better decisions.
This report is designed to help agency leaders make better decisions with more confidence. It’s based on real responses from travel agencies across the industry, collected in November 2025.
While the data reflects the current state of operations, the insights are forward-looking and intended to support planning, prioritization, and execution in 2026 and beyond.
The report does not promote tools, vendors, or specific solutions. Instead, it shows how travel agencies actually operate today — what works at scale, what creates friction, and where performance typically breaks down.
By grounding decisions in market-wide data, the benchmark helps you:
- Sanity-check assumptions about your own operation
- Prioritize improvement efforts with higher confidence
- Avoid investing time and resources where impact is limited
