E-book: 9 ways to increase customer retention
A guide for travel businesses looking to work strategically with customer retention initiatives – including nine specific ideas you can implement today.

A study by Harvard Business Review found that increasing customer retention rates by just 5% can increase profits by 25% to 95%.
That should answer the question: “Why is customer retention important?”, and explain why you need to read this e-book.
The e-book focuses solely on ways travel agencies (both TMC, OTA, and leisure agencies) can work strategically with customer retention initiatives.
We aim to provide 9 very specific ideas that you can implement in your travel business today. But we also wish to help you understand what it takes to succeed with customer retention – today and in the future.
Download the guide and take the first step towards better customer experiences and increased customer retention!
Get your copy of the e-book
Looking for more inspiration?
Discover articles, guides, and customer stories
-
What’s next for travel? Travel industry insights 2025
Discover the top travel industry trends for 2025 & 2026: From solo travel to smart tech and sustainability.
-
Customer story: Webjet Group
Webjet Group achieves scalable efficiency and automation with TravelOperations + Microsoft Dynamics 365
-
7 documented strategies for travel agency growth
Key strategies that help travel agencies succeed in meeting customer demands, staying competitive, and adapting to market standards.