E-book: 9 ways to increase customer retention
A guide for travel businesses looking to work strategically with customer retention initiatives – including nine specific ideas you can implement today.

A study by Harvard Business Review found that increasing customer retention rates by just 5% can increase profits by 25% to 95%.
That should answer the question: “Why is customer retention important?”, and explain why you need to read this e-book.
The e-book focuses solely on ways travel agencies (both TMC, OTA, and leisure agencies) can work strategically with customer retention initiatives.
We aim to provide 9 very specific ideas that you can implement in your travel business today. But we also wish to help you understand what it takes to succeed with customer retention – today and in the future.
Download the guide and take the first step towards better customer experiences and increased customer retention!
Get your copy of the e-book
Looking for more inspiration?
Discover articles, guides, and customer stories
-
7 documented strategies for travel agency growth
Key strategies that help travel agencies succeed in meeting customer demands, staying competitive, and adapting to market standards.
-
Microsoft D365 + Copilot: AI-powered solution for your travel business
Learn how combining intelligent automation with deep industry insights helps teams work faster, make smarter decisions, and deliver exceptional traveler experiences.
-
GenAI in corporate finance: lessons from Microsoft
Learn how Microsoft uses generative AI to transform corporate finance and discover how those lessons are adaptable to the travel industry.