Contribute to the 2025 State of Travel Agency Operations Survey
Help shape the benchmark and see how your agency compares.
What’s in it for you
Your input will shape the industry’s most comprehensive benchmark report — trusted by travel leaders worldwide.
By completing the survey, you’ll receive:
- Exclusive free access to the full benchmark report (price for non-respondents is €300
- A personalized performance comparison for your agency as a PDF
What to expect from the report
The State of Travel Agency Operations Benchmark Report will help agencies see where they stand and where they can grow. By participating, agencies gain exclusive access to data showing how they perform compared to peers on key business areas such as lead management, technology adoption, margins, and client retention.
The report will reveal how modern CRM and automation affects sales performance, data usage, and operational efficiency. It will be designed to help agency leaders identify growth opportunities, understand best practices from top performers, and hopefully help them make smarter decisions for the year ahead.
For participating agencies, the report isn’t just numbers: it’s a roadmap to becoming more efficient, data-driven, and competitive in a changing market.
Please note: By participating, you agree that your responses may be used in aggregate for research purposes. Personal details will only be used for communications purposes related to the State of Travel Agency Operations benchmark. Read our Privacy Policy for further details on how TravelOperations handle and store data.